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Milk Mustache Campaign

30th Anniversary (1995-2014)

 

In January 1995, people all across America began seeing photos of some of their favorite celebrities wearing something surprising. A milk mustache. With the launch of the Milk Mustache Campaign, a pop culture phenomenon was born. And now for the first time ever, to celebrate its 25th Anniversary, you can view high-res images of every ad in the campaign along with behind-the-scenes stories and rare never-before-seen outtakes. So, grab a glass and join me on a trip through milk mustache history.
1995
Milk Mustache book cover

Milk Mustache.
The Stars. The Stories. The Staches.

Go behind the scenes of one of the most recognizable ad campaigns in pop culture history. Milk Mustache features 125 unforgettable ads and exclusive behind-the-scenes stories that celebrate the iconic Milk Mustache, one of the most beloved ad campaigns in pop culture history.

From Oscar winners to Olympic gold medalists, sitcom stars to supermodels, these are the milk mustache moments you remember . . . and a few surprises you may have forgotten. With a foreword by Whoopi Goldberg.

Pre-Order Today